Saudi Arabia is ‘sweet and welcoming’: Paris Hilton

"Everybody was so sweet and welcoming," Paris Hilton, CEO of Paris Hilton Entertainment, told Al Arabiya English in an interview on Wednesday, following her first trip to Saudi Arabia.

"I had a wonderful time. I thought it was beautiful and very lovely people," she added.

Hilton, who has over 11 million Instagram followers and 17 million Twitter followers, provided her insight on being a successful social media influencer, on the sidelines of the Milken Institute 2020 Middle East and Africa Summit.

The Middle East is "just a really magical place," Hilton said. "I think the people are wonderful, the hotels, the shopping, and the business opportunities out here," she added.

In particular Hilton highlighted Dubai as "very exciting" location to be an influencer. "It has amazing backdrops; you see people sky diving, and the Dubai Mall," she said.

Hilton, the "original influencer," said that the most important detail to remember as a content creator is to use your social media platform of choice "in the right way."